Resume

Education

BA: Graphic Design
State University of New York at Oswego

Skills

Software
Photoshop
Illustrator
InDesign
After Effects
Celtra
Sketch
Figma
HTML/CSS
WordPress
PowerPoint

Design
Brand Identity
Interactive Design
Web Design
UI Design
UX Design
Email Design

Experience

Order.co

Principal Designer – Marketing

August 2024-Present

  • Creative Direction: Provide creative guidance and vision for design projects, ensuring alignment with brand guidelines and overall design strategy

  • Concept Development: Collaborate with cross-functional Product and Go-To-Market teams to develop and refine design concepts, taking into account user needs, business objectives, and market trends

  • Visual Design: Create visually compelling and user-centered designs for all marketing collateral, such as website pages, landing pages, advertising campaigns, presentations, templates, and swag

  • Branding and Identity: Develop and maintain brand identity guidelines, including logo design, typography, color palette, and visual assets, to ensure consistency across all brand touchpoints

  • User Experience (UX) Design: Collaborate with Product designers to create an intuitive and seamless user experience on our website, ensuring that visual design elements enhance usability and overall user satisfaction

  • Project Management: Manage multiple design projects simultaneously, set project timelines, coordinate with stakeholders, and ensure timely delivery of high-quality designs

  • Industry Research: Stay up-to-date with the latest design trends, tools, and technologies, and apply this knowledge to enhance design processes and deliver innovative design solutions

  • Relationship Management: Manage and foster productive relationships with developers to understand technical constraints and ensure successful project delivery on time and within budget

  • A/B Testing: Collaborate with marketers to define hypothesis, design test variations, implement tests, monitor and analyzing results, and derive insights for future iterations with a commitment to ongoing learning and improvement

Lead Designer – Marketing

August 2023-August 2024

Sr. Visual Designer – Marketing

May 2022-August 2023

PlaceIQ

Sr. Visual Designer – Marketing

October 2019-May 2022

  • Designed all branded communication materials, creative projects, and content updates including: web pages, emails, infographics, icon design, one sheets, case studies, social media images, pitch decks, PowerPoint & Word templates, and event materials

  • Collaborated with Marketing, Sales, Product, and Executive teams to brainstorm and implement new concepts for making the brand relevant and relatable to our audience

  • Lead a complete website overhaul by conducting competitor research, defining project scope, outlining SEO plan, designing all pages, and building responsive WordPress site

  • Designed a new brand guide and asset library to elevate visual identity and create a cohesive and consistent brand experience

Visual Designer – Advertising

May 2018-October 2019

  • Conceptualized, designed, and built innovative mobile advertisements for clients ranging from Mid-Market brands to Fortune 500 companies across multiple verticals

  • Designed highly creative, tailored pre-sales mocks to help the sales team close new deals and grow existing business

  • Interfaced with clients, sales teams, and account managers to understand client KPIs/objectives and offer creative recommendations to build more effective campaigns

IMS360 Group

Graphic & Web Designer

August 2016-May 2018

  • Designed and created client assets including: print and web-based interactive infographics, responsive emails & landing pages, icon design, animated banner ads, eBooks, custom vector illustrations, brochures, and post cards

  • Spearheaded and implemented brand refresh with an updated color palette, custom iconography, and website modernization to improve digital footprint

Madison Performance Group

Graphic & Web Designer

August 2014-August 2016

  • Established corporate brand identity, designed and built new mobile responsive WordPress website, and managed ongoing content updates

  • Owned the design, development, and implementation of company-wide marketing collateral such as: infographics, publications, brochures, flyers, external email marketing campaigns, and large-scale trade show print materials

  • Created client-specific mockups of Madison’s SaaS user interface to assist sales in pitching product to new customers