Resume
Education
BA: Graphic Design
State University of New York at Oswego
Skills
Software
Photoshop
Illustrator
InDesign
After Effects
Celtra
Sketch
Figma
HTML/CSS
WordPress
PowerPoint
Design
Brand Identity
Interactive Design
Web Design
UI Design
UX Design
Email Design
Experience
Order.co
Principal Designer – Marketing
August 2024-Present
Provide creative direction and vision for design projects, ensuring alignment with brand guidelines, overall design strategy, and a seamless, user-centered experience across digital and marketing assets, including website pages, advertising campaigns, presentations, and swag
Collaborate cross-functionally with Product and Go-To-Market teams to develop, refine, and implement design concepts that align with user needs, business goals, and market trends
Develop and maintain comprehensive brand identity guidelines, including logo design, typography, color palette, and visual assets, to ensure consistency and cohesion across all brand touchpoints
Manage multiple design projects simultaneously, set project timelines, coordinate with stakeholders, and ensure on-time delivery of high-quality, visually compelling designs that meet technical, strategic, and budgetary constraints
Foster and manage productive relationships with web developers and freelance designers by providing project briefs, mentoring, constructive feedback, and guidance on technical and brand alignment to deliver successful design outcomes
Stay up-to-date with the latest design trends, tools, and technologies through ongoing research and apply this knowledge to improve design processes, implement innovative solutions, and conduct A/B testing to enhance performance and user experience
Lead Designer – Marketing
August 2023-August 2024
Sr. Visual Designer – Marketing
May 2022-August 2023
PlaceIQ
Sr. Visual Designer – Marketing
October 2019-May 2022
Designed all branded communication materials, creative projects, and content updates including: web pages, emails, infographics, icon design, one sheets, case studies, social media images, pitch decks, PowerPoint & Word templates, and event materials
Collaborated with Marketing, Sales, Product, and Executive teams to brainstorm and implement new concepts for making the brand relevant and relatable to our audience
Lead a complete website overhaul by conducting competitor research, defining project scope, outlining SEO plan, designing all pages, and building responsive WordPress site
Designed a new brand guide and asset library to elevate visual identity and create a cohesive and consistent brand experience
Visual Designer – Advertising
May 2018-October 2019
Conceptualized, designed, and built innovative mobile advertisements for clients ranging from Mid-Market brands to Fortune 500 companies across multiple verticals
Designed highly creative, tailored pre-sales mocks to help the sales team close new deals and grow existing business
Interfaced with clients, sales teams, and account managers to understand client KPIs/objectives and offer creative recommendations to build more effective campaigns
IMS360 Group
Graphic & Web Designer
August 2016-May 2018
Designed and created client assets including: print and web-based interactive infographics, responsive emails & landing pages, icon design, animated banner ads, eBooks, custom vector illustrations, brochures, and post cards
Spearheaded and implemented brand refresh with an updated color palette, custom iconography, and website modernization to improve digital footprint
Madison Performance Group
Graphic & Web Designer
August 2014-August 2016
Established corporate brand identity, designed and built new mobile responsive WordPress website, and managed ongoing content updates
Owned the design, development, and implementation of company-wide marketing collateral such as: infographics, publications, brochures, flyers, external email marketing campaigns, and large-scale trade show print materials
Created client-specific mockups of Madison’s SaaS user interface to assist sales in pitching product to new customers