Hotspot, swipe gallery, and drag & drop interactive ad concepts for Norwegian Cruise Line
MOBILE ADVERTISING
In the first example, a banner expands to rich media unit with an interactive image, allowing clickable hotspots. This allows users to explore the amenities, highlight the benefits, and showcase the value it provides. Open hotspots include video and 360 degree spin.
Example two is catered toward those in market for a cruise and highlights the “Take 6” offer. The banner expands to rich media unit with a swipe gallery showcasing a different panel for each offer with additional information and a call-to-action button.
For affluent travelers, example three showcases luxury destinations. This banner expands to a rich media unit with a brief instruction overlay to guide the user on interaction. A user can drag the ship icon to any of the tiles which brings them to the corresponding itinerary.
