Drag & drop animated and automatic swipe gallery interactive ad concepts for SkinnyPop
MOBILE ADVERTISING
For this project, I developed RFP mockups aimed at highlighting clean ingredients and bold flavor, as SkinnyPop was trying hard to overcome the assumption that all healthy snacks are bland. I wanted to emphasize that their wide range of bold-flavored snacks are not only good for you but also irresistibly delicious.
I created two distinct creative concepts, each designed to resonate with audiences who prioritize both bold taste and health-conscious ingredients. These concepts showcased the brand’s commitment to offering snacks that are as flavorful as they are nutritious, helping SkinnyPop differentiate itself in the competitive healthy snack market.
The first example shown here is an interactive drag & drop unit which shows it is possible to achieve great taste with only a few high-quality ingredients. Once user drags ingredients to the SkinnyPop bag, a fun animation would trigger to reveal a call-to-action panel.
The second unit is an automatic swipe gallery which caters to moms-on-the-go. The background image would auto-rotate showing different locations a SkinnyPop customer may snack to highlight the convenience of taking Mini Cakes anywhere and everywhere.
