A refreshed brand guide for PlaceIQ to meet new business needs

BRANDING

In this project, I led a comprehensive update of the PlaceIQ brand guide to enhance visual cohesion, improve usability, and better align the brand with evolving business needs.

Key updates included:

• Expanded Color Palette: Refined the secondary colors and neutral grays to better complement the brand’s primary purple. Developed an extended palette to support new data visualization requirements.

• Typography Refinement: Updated the typography system to enhance readability and establish a clearer hierarchy across digital and print assets.

• Modernized Iconography: Redesigned the icon set with custom embellishments to add character and reinforce PlaceIQ’s brand identity.

• Map Motif Creation: Designed a new map motif inspired by the brand’s focus on location intelligence, along with detailed application guidelines.

• Photography Guidelines: Curated stock photo examples to highlight PlaceIQ’s technology and real-world applications, with guidance on applying monotone and duotone overlays.

• Enhanced UI Elements: Defined new button styles to align with industry standards and created comprehensive rules for marketing illustrations and data visualizations.

This redesign strengthened the PlaceIQ brand, making it more modern, cohesive, and adaptable across various touchpoints.